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But how does the company achieve its competitive advantage? They utilize a business model with an emphasis on low fares, reducing overheads and cost cuts by using secondary airports with cheaper landing charges.

  • This appeal has existed for many decades.

  • Melansir , salah satunya adalah mengabaikan selera konsumen.

Types of Strategies

Advantages and Disadvantages of the Focused Strategies Each generic strategy offers advantages that firms can potentially leverage to enhance their success as well as disadvantages that may undermine their success.

  • For example, one way the company has managed to differentiate itself is through customer reviews and feedback, encouraging customers to buy more from Amazon.

  • It aims to provide the best value to specific customers at a lower cost and become an expert in their products.




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