The use of testimonials, endorsements, demos and statistics are all good ways of creating confidence and building trust to achieve conviction.
In fact, we all are at times.
What need does it fulfil for them? Order Our Expert Guide Today! It gets them clicking through and wanting more.
Use it in combination with the 4 Cs.
Who else has already seen you keep your promise, and how? Desire Readers and customers are selfish.
While copywriting is used to persuade leads to follow a beneficial course of action, content writing has broader goals.