Because ultimately, any assembly of cutting-edge technology is only as good as the emotions it evokes: escape, joy, delight, invigoration, satisfaction.
The excitement is at a maximum level, where players are already getting hyped about the new season and the teams they are going to build.
And worst of all, it's so loaded with pop-up ads for buying coins and bugs that nine times out of 10, it crashes before you can even get into a game.