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Hence, it came up with a Blue Checkmark Strategy to help Instagram users connect to verified, genuine people or businesses and avoid fakes.

Reduced Fear of Impersonation A verified Twitter account reduces the likelihood of someone impersonating you.

Go viral using trend or whatever you have.

In this day and age, standing out is key and having a verified account gives you access to things you would not have thought possible such as networking, business opportunities, raising investment, event invites , online authority, dating and organic follower growth.